GOOGLE AND POPULAR DATA
As a casual tool for looking for information, the now-dominant search company, Google, works well. But, it works so well for casual searches because it does not waste time looking through the whole Internet for your answers, it gives you the most popular sites with your desired information. That is, Google is a popularity contest of the Internet. Google counts the number of links and hits on sites and delivers the most popular ones to your search. Unpopular, and likely little known, information will never appear on your screen.